Center for Nonprofit Leadership > Faculty

Ross Goldberg
Kevin Ross Public Relations

Ross Goldberg brings to a client more than 30 years’ experience in public relations and marketing communications, the last ten of which as founder and president of Kevin/Ross Public Relations. During his career Ross has represented companies from a wide spectrum of interests including healthcare, education, insurance, trade associations, finance and not-for-profits. Throughout the course of his career, Ross’ work has included image management, media relations, corporate communications, employee communications, event coordination, crisis communications and the writing of award-winning annual reports, op-ed pieces and direct-response marketing materials. He also has extensive experience in media training, merger communications and corporate identity/branding.

Immediately prior to founding Kevin/Ross, Ross was senior vice president of communications and marketing for CareAmerica Health Plans (1995-1998). Prior to joining CareAmerica, he served for a combined 14 years as vice president of corporate communications for UniHealth America and for its forerunner, the HealthWest Foundation. While there, Ross also served as president of Pacific Media Associates, the company’s wholly owned advertising agency. Ross’ career in public relations began in 1976 when he worked for five years for the publicly traded Hyatt Corporation.

A frequent speaker and author on issues about which he is passionate, Ross’ views on the challenges surrounding the healthcare industry have been published in Health Affairs, Modern Healthcare, Healthcare Strategic Management, Physician’s Practice and Healthcare Marketing Report. He has also been published in the Los Angeles Times, Los Angeles Business Journal, PR Tactics and many other publications.

Ross holds a Bachelor of Arts degree in journalism and a master’s degree in communications. He is a founding executive board member of the Society for Healthcare Strategy and Market Development and one of only a handful of accredited healthcare public relations professionals in California. Ross currently serves as chairman of the board of trustees of HCA-owned Los Robles Regional Medical Center in Thousand Oaks, California. He has been named by PR Week one of the “Top 50 Healthcare Agency Executives” in the country.

Ross has facilitated the following CNL workshops:

• Marketing and Media
• Marketing and Outreach to Seniors